Meet The Team


PlaceNet is run by a group of dedicated members thriving to ensure the placement industry and professionals are well represented within their area of expertise.


Chair: Sarah Sheikh

Sarah started her HE career at the University of Greenwich, Business School, where she was Employability Manager for 6 years. Sarah joined Barclays Investment Bank and worked in the Campus Recruitment Team recruiting graduates and interns for Markets, Trading & Structuring, Research and Quantitative Analytics teams. She finally rejoined HE in October 2017 as Placements Manager for the London College of Communication at the University of the Arts London.

Sarah grew up in Belgium and is half Danish, quarter English and quarter Pakistani. When she is not at work, Sarah enjoys trying out new restaurants (ramen being a particular favourite) and travelling within and outside of the UK as much as possible. She has been a member of PlaceNet since 2011 and is currently chair of the charity.

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Treasurer: Virginia Goodwill

When she's not surfing or travelling, Virginia works as an Industrial Placements Officer at University of Brighton. As well as the treasurer for Placenet Virginia is Vice Chair at Brighton Surf Life Saving Club.


Branding & Marketing: Alex Elkins

Alex is Head of Entrepreneurship at City, University of London and has a wealth of experience across employability and enterprise education from his time at the University of Hertfordshire, LSE and through his various roles at City. Alex has previously headed up placement units and led teams to deliver new and innovative work based learning programmes. Alex also enjoys a decent coffee and a good chat about startups...and star wars. 


Vice-Chair: Simeon Smith

Simeon is a digital creative with an analogue heart. When he's not working as an Employability Specialist at Swansea University he does freelance work for Lomography, The Presence App, Raw Edge @ London Fashion Week, Awen Cultural Trust and Amateur Photography Magazine.


Masterclass Lead: Ciarán McMullan

Ciarán is Employability and Placements Manager (EC Futures) at Coventry University and an avid promoter of Gaelic Games in the West Midlands. He regularly plays both Hurling and Gaelic football, competing in the Warwickshire Championship. 


Membership Manager: Tom Christodoulou

Tom is the Membership Development Manager for the Institute of Student Employers. In a previous life, he worked as a graduate and placement recruiter and worked with Universities across the South-East of England.

Tom loves gadgets, Finn his French bulldog (unofficial mascot of PlaceNet) and is a self-proclaimed foodie.


Sponsorship Manager: Ed Nicholls

Ed Started off his career on a Graduate Scheme for Lloyds bank, working in the Financial Services industry for a number of years before moving into recruitment. It was from his time in recruitment that Ed realised his passion for developing and consulting others on their career. After fulfilling his ambition of visiting Machu Pichu and travelling South America, Ed made the career transition into the HE sector.

Ed is the Employer Engagement Manager for the University of Surrey, his other passions include travelling and Shrewsbury Town FC.  


Secretary: David Bond

David has worked with young people for 20 years most recently as an Employability Manager at Birmingham City University supporting computing, engineering and built environment students to get into placements, micro-placements and graduate roles. Having lived in Japan, Ukraine and Thailand he has a passion for internationalising students and manages a travel scholarship programme. His own travel plans have been sadly curtailed by two small children, so he spends his time picking up lego and removing stones from children’s pockets.